Allan B Beaton has developed and managed innovative and successful social campaigns for large companies, public sector organisations and SMEs and was formerly the 1st UK Ambassador for Hootsuite. By putting the ‘social’ back into his client’s social, Allan is able to dramatically increase their social media presence across several social media channels and social media platforms. Allan’s innovative, focused approach has quickly made him one of the leading social media consultants in the UK.
Allan has always been a connector of people. He has committed his whole life to helping people connect, engage and increase the value they get from human relationships.
The label ‘social media scientist’ was originally given to Allan by one of his long term clients. This describes Allan perfectly. By combining his natural affinity for creating relationships and human conversations with his in depth understanding of the latest technological developments, he’s able to offer something quite unique. He’s not interested in inventing the next big social platform or app, he’d much rather experiment and test new and existing apps and channels to further harness the connective power of the social web.
Allan believes in harnessing the power of social channels to assist online communities across social media. Allan excels at customer facing companies where online and offline conversations are constantly evolving and new platforms to engage emerge. During 2014, Allan became the 1st person in EMEA to receive the Advanced Social Media Strategies Certification. The knowledge and passion that Allan has for social ensures that he is always at the forefront of social media education and media monitoring opportunities.