Craig is the Editor-In-Chief and Publisher of Bido Lito! - The Liverpool Music Magazine. Since it first emerged in May 2010, the magazine has established itself at the forefront of new music on Merseyside, providing a platform for the region’s emerging new artists. The magazine also runs a vibrant and successful creative agency. In addition to this, Craig is a co-founder and Director of Liverpool International Festival Of Psychedelia, which was named ‘Best Small Festival’ at the 2015 NME Awards.
Previous to working on Bido Lito! and while based in Leeds, Craig established and ran the independent record label Dead Young Records. The imprint released a series of singles, EPs and LPs across Europe via Cargo Records. Dead Young was also active in live promotion, putting on shows for artists such as Wild Beasts and Richard Hawley. Running simultaneous to the label, Craig established a rehearsal studios and recording facility in a disused munitions factory on the city’s former industrial, urban fringe. While at Leeds University, Craig worked for Sony Music UK, delivering promotional, press and radio campaigns for artists across the Sony roster.