Gideon started his career working at creation management for Alan McGee and Stephen King rising to Label Manager of Poptones Records. From here he went on to work with Jazz Summer and Tim Parry at Big Life Management, becoming in-house label manager for artists such as The Futureheads and Badly Drawn Boy amongst others. He became Head Of Video for Believe Digital in 2012, who are the leading music distribution and label services company in Europe. The video department currently generate over 2 billion views a month on YouTube and are the leading MCN in Europe for music content.

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