A love of music inspired by a proper independent record store in his hometown led Jeremy to 1990’s Manchester. After graduating he threw himself into working with Tony Wilson at Factory Records and on other culture projects before moving to London. Three years working in the digital start up TRUSTTHE DJ furthered his understanding of the music industry and provided an introduction to the world of brand partnerships. Joining FRUKT in 2006 he rose to be MD establishing both talent & rights and live activation divisions before joining Vision Nine in 2012. Now managing his own consultancy, IF Media, he helps creative businesses understand how to take a strategic view on their commercial and operational activities and also helps the entertainment and brand industries understand each other and maximize the benefit from their partnerships.