Jo Dipple is Chief Executive of UK Music and one of the most senior women working in the music industry today.
Her first task as incoming Chief Executive was to push the Live Music Bill through Parliament. In her previous role as UK Music’s senior political advisor, Jo had been a key part of the team that negotiated the Bill through its legislative stages.
The Live Music Act came into effect on October 1st 2012, a day she renamed “Rocktober”. She outlined an ambitious programme for UK Music concentrating on industry representation, research, skills and training.
With collaboration from all of UK Music’s members, she launched a report called Measuring Music. This annual project shows the economic worth of the British music industry in terms of GVA (economic contribution less costs), employment and exports. Over time, and until SIC and SOC code failures are resolved, Measuring Music is a powerful tool to reach out to Parliament and for industry to identify market trends.
Jo has put UK Music at the forefront of the agenda on copyright and online infringement. UK Music’s representations ensure the British music industry presents a unified voice to politicians and business leaders.
She made education and training a key plank of the organisation’s work. An alliance with Creative & Cultural Skills saw UK Music launch the music industry’s only Skills Academy with the CBI. Since July 2013, the Academy facilitated 50 music apprentices, launched a Music Academic Partnership and published a Code of Practice for internships.
Under this progressive skills and training programme, UK Music developed an app-based game called Music Inc. Designed by Aardman Animations, UK Music took the game into secondary schools across the UK and taught hundreds of thousands of 16-24 year olds about the business of music. Game players face challenges of illegal downloading and copyright infringement, running out of money, making money, managing bands, song-writing, licensing and other real life music business experiences.
Jo helped re-launch the influential All-Party Parliamentary Group on Music, whose secretariat is now run by UK Music. This has meant establishing the agenda for meetings and events and ensuring they attract high calibre business leaders and decision makers.
Before joining UK Music in 2008, Jo worked at Downing Street, the Treasury and Trinity Mirror Plc. In the early 1990s she edited the “Dear Jo” column for the Daily Mirror.