Mark Mulligan is the founder of MIDiA Research and a leading music industry analyst, consultant and thought leader. Mark has spent the last 15 years working with all of the leading players in the digital music market, from record labels, through telcos and device companies to music services, often right up the c-level. For 11 years Mark was a Vice President and Research Director at Jupiter Research and then Forrester Research, where he led research and analysis into how technology shapes media businesses and the consumer. Mark is the author of the industry leading blog Music Industry Blog. He is also author of ‘Awakening: The Music Industry In The Digital Age’ the definitive account of the rise of the digital music market.