Simon has been an integral part of the Sentric Music team since the company’s infancy, overseeing the signing of their first artist in 2006 (now home to tens of thousands of songwriters) and currently holds the position of Director Of Music Services where he drives the synchronisation side of the business. Here he has developed relationships with various global media organisations & advertising agencies which have resulted in Sentric's catalogue being placed in adverts/movies/games/promos/TV shows worldwide. He also has formed strong relationships with various UK broadcasters & production companies which has resulted in Sentric's artists' receiving syncs on primetime British terrestrial TV on a daily basis. In 2014 Sentric was nominated for two awards at the inaugural Music Week Sync Awards including ‘Best Independent Publisher’
Simon has been invited to speak at various music industry conferences such as In The City, SXSW, Liverpool Sound City, Unconvention, The Great Escape, By:Larm, Belfast Music Week, Berlin Music Week, The Generator's Musicfutures, Norwich Sound & Vision, GoNorth and Sensoria Pro amongst others and has also been invited to discuss Sentric on BBC 6Music on two occasions. In 2015 he was featured in Music Weeks’ ’30 Under 30’ list of prominent under 30’s in the Music Industry.
Simon is heavily involved in Sentric's social media presence; he is the author of Sentric's Blog which offers advice to emerging artists, he also records, produces and presents The Sentric Music Podcast which receives thousands of downloads a month and has been featured by Apple on the front page of their Podcast store four times."