Moderator: Steve Graves
Speakers: Carl Stanley, Rev Moose, Miz DeShannon, Chris Torpey, Peter Guy
In these current climbs, the online journalists are beginning to command the masses. In the era of buzz, these digital influencers are crucial to turning heads – either at you or away from you. This panel’s guests will explain the influence that they have to shape what’s happening, and the social authority that being in this world gives them. These people are online influencers and genuine taste-shapers. The things they choose to write about and champion can influence a purchase. It’s well documented when making overall purchase decisions, consumers listen to what they have to say.