In 1992, three mates from Liverpool, including James Barton, saw the need for a home for those revelling in the dance music boom - enter Cream. 


Cream soon grew to attract over 3000 people every week from around the UK who saw dance music as a lifestyle and not just a source of entertainment. Not wanting to keep this haven locked up in Liverpool, Cream events soon spread across the world, drawing in crowds everywhere from Ibiza to Moscow. From there, Creamfields launched firstly in the UK (1998) and then in countries across the globe. 


This year at the Sound City conference we’re delighted to have James in conversation. James telling his story on how he managed to turn a small club night in Liverpool into the worlds most recognised EDM brand and what it felt like to be named as the most influential person in the world for electronic dance music last year by Billboard. If you’re a promoter, venue owner, DJ, artist, festival organiser or just have an interest in what it takes to build an brand into a global phenomenon then this is an unmissable opportunity to ask any questions to one of the worlds most recognised figures in EDM.

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